We handed over a folder of half-finished ideas and got back something with a spine. The first draft was closer to right than anything we had managed on our own all year.
Ines Marchetti
01 — 04
Creative director
”
After the rebrand
Our team stopped arguing about typefaces, which tells you most of it. The system makes the obvious choice the easy one, so nobody has to defend it in a meeting.
Otto Lindqvist
02 — 04
Design lead
”
On the handover
Nothing was left for us to guess at. Every file was named the way a person would name it, and the notes read like they were written for whoever shows up next.
Priya Ravel
03 — 04
Head of product
”
One year later
It still holds. We have added three products and two languages since launch and have not had to redraw a single screen to make room.
